Relationship Management and Business Development
Completed by Larry McCullen
November 25, 2025
4 hours (approximately)
Larry McCullen's account is verified. Coursera certifies their successful completion of Relationship Management and Business Development
What you will learn
Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
Skills you will gain
- Category: Business Communication
- Category: Rapport Building
- Category: Relationship Management
- Category: Upselling
- Category: Stakeholder Engagement
- Category: Customer Retention
- Category: Communication
- Category: Trustworthiness
- Category: Customer Relationship Building
- Category: Business Development
- Category: Organizational Development
- Category: Active Listening
