Digital Marketing: Customer Engagement Strategy
Completed by Mayara Oshima Benedetti
February 13, 2017
12 hours (approximately)
Mayara Oshima Benedetti's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Communications
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Consumer Behaviour
- Category: Data Visualization
- Category: Digital Marketing
- Category: MarTech
- Category: Cross-Channel Marketing
- Category: Data Collection
- Category: Digital Brand Strategy
- Category: Social Media Marketing
- Category: Generative AI
