Channel Management and Retailing
Completed by Melina Lanfredi Rodrigues Miragaia
June 16, 2017
9 hours (approximately)
Melina Lanfredi Rodrigues Miragaia's account is verified. Coursera certifies their successful completion of Channel Management and Retailing
What you will learn
Know the steps for designing and managing a distribution channel, identify the most important players, their roles and how to handle conflict.
Identify types of retailing strategies and how retailers maintain competitive advantages over their competition.
Discover various growth opportunities for retailers and determine which entry strategies are best for various circumstances.
Know the importance of a strategic online presence for retailers and future trends in retailing.
Skills you will gain
- Category: Cross-Channel Marketing
- Category: Company, Product, and Service Knowledge
- Category: Merchandising
- Category: Digital Transformation
- Category: Marketing Channel
- Category: Growth Strategies
- Category: Retail Store Operations
- Category: Supply Chain
- Category: Promotional Strategies
- Category: Supply Chain Planning
- Category: Vendor Relationship Management
- Category: Conflict Management
