Data Analytics Methods for Marketing
Completed by Pilar Irastorza de Zatarain
November 26, 2025
12 hours (approximately)
Pilar Irastorza de Zatarain's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Conversion Funnel Analysis
- Category: Model Evaluation
- Category: Persona Development
- Category: Descriptive Analytics
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Customer Insights
- Category: Marketing Effectiveness
