Introduction to Digital Advertising
Completed by Zenaida Gonzalez Kotala
January 19, 2025
6 hours (approximately)
Zenaida Gonzalez Kotala's account is verified. Coursera certifies their successful completion of Introduction to Digital Advertising
What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
Skills you will gain
- Category: Target Audience
- Category: Performance marketing
- Category: Campaign Planning
- Category: Media Planning
- Category: Microsoft Excel
- Category: Conversion Funnel Analysis
- Category: Paid media
- Category: Excel Formulas
- Category: Pivot Tables And Charts
- Category: Scatter Plots
- Category: Digital Advertising
- Category: Campaign Management
