Introduction to Digital Advertising
Completed by Amir Mohamed Lotfy
February 15, 2020
7 hours (approximately)
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What you will learn
Identify key digital advertising types in digital advertising
Understand key terms and metrics in digital advertising
Comprehend the advertising lumascape, including: advertising agencies, DSPs, DMPs, and SSPs.Â
Be critical of pros and cons of various digital platforms, and how to be critical of claims made by demand side platforms
