Completion Certificate for Positioning: What you need for a successful Marketing Strategy

March 4, 2018

11 hours (approximately)

Pamela Ramírez Rodas's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy

4.4 (984 ratings)

43,464 already enrolled

What you will learn

Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.