Digital Marketing: Customer Engagement Strategy
Completed by Catherine van Niekerk
October 27, 2015
12 hours (approximately)
Catherine van Niekerk's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Data Analysis
- Category: Data Visualization
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Data Collection
- Category: Marketing Communications
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Analytics
- Category: Generative AI
- Category: Content Marketing
