Customer Value in Pricing Strategy
Completed by Anita Thapa
December 7, 2023
14 hours (approximately)
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What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Customer Insights
- Category: Customer Analysis
- Category: Global Marketing
- Category: Decision Making
- Category: Consumer Behaviour
- Category: Analysis
- Category: Revenue Management
- Category: Market Research
- Category: Behavioral Economics
- Category: Marketing Psychology
- Category: Case Studies
