Attract and Engage Customers with Digital Marketing
Completed by Makayla Keeton
January 25, 2026
14 hours (approximately)
Makayla Keeton's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Target Audience
- Category: Google Ads
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Customer Engagement
- Category: Online Advertising
