Attract and Engage Customers with Digital Marketing
Completed by Hoi Yin Eunice Chan
February 18, 2026
14 hours (approximately)
Hoi Yin Eunice Chan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Target Audience
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Marketing Strategy and Techniques
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Digital Marketing
