Data Analytics Methods for Marketing
Completed by Karen Hyatt
September 8, 2022
12 hours (approximately)
Karen Hyatt's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Data Analysis
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: Persona Development
- Category: Marketing Channel
- Category: Descriptive Analytics
- Category: Marketing Effectiveness
- Category: A/B Testing
