Integrated and Strategic Communication Campaigns
Completed by Cristiano Gorga
February 13, 2025
6 hours (approximately)
Cristiano Gorga's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Target Market
- Category: Campaign Planning
- Category: Earned Media
- Category: Branding
- Category: Brand Management
- Category: Marketing Communications
- Category: Business Strategy
- Category: Advertising Campaigns
- Category: Stakeholder Communications
- Category: Corporate Communications
- Category: Brand Strategy
