Data Analytics Methods for Marketing
Completed by Kanav Langeh
March 9, 2024
12 hours (approximately)
Kanav Langeh's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Data Analysis
- Category: Customer Insights
- Category: Target Audience
- Category: A/B Testing
- Category: Regression Analysis
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Advertising Campaigns
- Category: Persona Development
