Data Analytics Methods for Marketing
Completed by Kanav Langeh
March 9, 2024
12 hours (approximately)
Kanav Langeh's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Online Advertising
- Category: Data Analysis
- Category: Model Evaluation
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Customer Insights
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Descriptive Analytics
