Attract and Engage Customers with Digital Marketing
Completed by Andrew Whitehurst
October 7, 2026
14 hours (approximately)
Andrew Whitehurst's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Digital Marketing
- Category: Conversion Funnel Analysis
- Category: Content Optimization
- Category: Customer Analysis
