Integrated and Strategic Communication Campaigns
Completed by Alicia Wang
May 14, 2025
6 hours (approximately)
Alicia Wang's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Integrated Marketing Communications
- Category: Target Market
- Category: Target Audience
- Category: Media and Communications
- Category: Communication Planning
- Category: Corporate Communications
- Category: Media Strategy
- Category: Media Planning
- Category: Stakeholder Communications
- Category: Business Strategy
