From Likes to Leads: Interact with Customers Online
Completed by Senne Van Deuren
February 12, 2026
20 hours (approximately)
Senne Van Deuren's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Content
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Drive Engagement
- Category: Social Media Marketing
- Category: Social Media Management
- Category: Paid media
- Category: Content Scheduling
- Category: Advertising
- Category: Brand Management
- Category: Advertising Campaigns
