Introduction to Public Relations
Completed by Ellen Bastible
April 29, 2025
25 hours (approximately)
Ellen Bastible's account is verified. Coursera certifies their successful completion of Introduction to Public Relations
What you will learn
Describe public relations and it's role and importance across various organization types
Identify and evaluate essential components of public relations campaign strategy
Explain core media relations principles including how to craft a media pitch
Skills you will gain
- Category: Content Creation
- Category: Performance Metric
- Category: Media Relations
- Category: Public Relations
- Category: Communication Planning
- Category: Generative AI
- Category: Program Evaluation
- Category: Target Audience
- Category: AI literacy
- Category: Media and Communications
- Category: Campaign Planning
- Category: Marketing and Public Relations
