Optimizing a Website for Google Search
Completed by Allison McLaughlin
August 18, 2017
13 hours (approximately)
Allison McLaughlin's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Content Performance Analysis
- Category: Competitive Analysis
- Category: Marketing
- Category: Client Services
- Category: Content Marketing
- Category: Content Strategy
- Category: Internal Auditing
- Category: A/B Testing
- Category: Key Performance Indicators (KPIs)
- Category: Expectation Management
- Category: Content Optimization
- Category: Search Engine Optimization
