Positioning: What you need for a successful Marketing Strategy
Completed by Margarita Zinger
July 3, 2019
11 hours (approximately)
Margarita Zinger's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Product Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Market Analysis
- Category: Market Intelligence
- Category: Marketing
- Category: Competitive Analysis
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Product Strategy
- Category: Market Trend
