Customer Value in Pricing Strategy
Completed by Davide Iori
October 24, 2022
14 hours (approximately)
Davide Iori's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Behavioral Economics
- Category: Customer Analysis
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Case Studies
- Category: Global Marketing
- Category: Analysis
- Category: Marketing Psychology
- Category: Revenue Management
- Category: Decision Making
- Category: Market Research
