Assess for Success: Marketing Analytics and Measurement
Completed by LEE MEI YI
March 5, 2026
18 hours (approximately)
LEE MEI YI 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Media Strategy
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Performance Measurement
- Category: Marketing Effectiveness
- Category: Return On Investment
