Attract and Engage Customers with Digital Marketing
Completed by Alejandra Duarte Tejeda
March 23, 2026
14 hours (approximately)
Alejandra Duarte Tejeda's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Customer Engagement
- Category: Search Engine Optimization
- Category: Google Ads
- Category: Customer Analysis
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Target Audience
