Measure and Optimize Social Media Marketing Campaigns
Completed by Jorge Lobo
October 27, 2025
12 hours (approximately)
Jorge Lobo's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: A/B Testing
- Category: Performance Reporting
- Category: Data Analysis
- Category: Social Media Analytics
- Category: Return On Investment
