Data Analytics Methods for Marketing
Completed by Ivan Kostine
October 10, 2024
12 hours (approximately)
Ivan Kostine's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Target Audience
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Persona Development
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Customer Insights
