Introduction to Social Media Marketing
Completed by Marco Bottoni-Lucente
November 20, 2025
17 hours (approximately)
Marco Bottoni-Lucente's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Persona Development
- Category: Customer Analysis
- Category: Smart Goals
- Category: Target Audience
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Marketing Effectiveness
- Category: Instagram
- Category: Digital Marketing
- Category: Social Media Strategy
- Category: Journey Mapping
