![[Featured image] A man in an orange parka stands in Times Square looking up at the advertisements.](https://images.ctfassets.net/wp1lcwdav1p1/4GP0jR70qcHYg82Y7YzToQ/2f9c246a28fb8ff6d7a913ec8f00252e/GettyImages-1189556522.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Guerrilla Marketing? 4 Types and Examples to Delight Consumers
Guerrilla marketing uses public spaces in creative, unexpected ways to delight passersby. Learn how you can use it to connect with your audience.
June 13, 2024
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.