Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Business Intelligence, Power BI, Customer Relationship Management, Dashboard, Data Visualization, Key Performance Indicators (KPIs), R Programming, Data Analysis
Marketing Analytics Specialist
If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.
A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.
Skills you’ll need: Business Intelligence, Power BI, Customer Relationship Management, Dashboard, Data Visualization, Key Performance Indicators (KPIs), R Programming, Data Analysis
Recommended credentials
Marketing Analytics Foundation
Course 1 of 8
Introduction to Data Analytics
Course 2 of 8
Data Analysis with Spreadsheets and SQL
Course 3 of 8
Python Data Analytics
Course 4 of 8
Statistics Foundations
Course 5 of 8
Data Analytics Methods for Marketing
Course 6 of 8
Marketing Analytics with Meta
Course 7 of 8
Meta Marketing Science Certification Exam
Course 8 of 8
Customer Understanding and Digital Marketing Channels
Course 1 of 4
Measurement and Analysis
Course 2 of 4
Campaign Performance Reporting, Visualization, & Improvement
Course 3 of 4
Advanced Tools for Digital Marketing Analytics
Course 4 of 4
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¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Data for job roles relevant to featured programs (1/1/2024 - 1/1/2025)