Marketing Analytics Specialist

If you like analyzing marketing data, measuring campaign effectiveness, and identifying customer trends this role is for you.

A Marketing Analytics Specialist analyzes data to measure and optimize marketing campaign performance. They use tools like Google Analytics and A/B testing to drive ROI and inform future strategies.

Skills you’ll need: Data Analysis, Market Research, Analytical Skills, Statistics, Microsoft Excel, Google Analytics, Data Visualization, Research

$120,192 median salary5,174 jobs available¹

Recommended credentials

Meta Marketing Analytics Professional Certificate
Skills you'll gain: Marketing Analytics, A/B Testing, Data Visualization Software, Meta Ads Manager, Data Storytelling, Pandas (Python Package), Data Collection, Data-Driven Marketing, Key Performance Indicators (KPIs), Data Analysis, Data Presentation, Descriptive Statistics, Marketing Effectiveness, Target Audience, Business Metrics, Bayesian Statistics, Data Visualization, Statistical Hypothesis Testing, Interviewing Skills, Marketing
Rated 4.7 out of 5
(4,457 reviews)
Beginner · 7 months · Earn degree credit
View details
Marketing Analytics Foundation
Course 1 of 8
Introduction to Data Analytics
Course 2 of 8
Data Analysis with Spreadsheets and SQL
Course 3 of 8
Python Data Analytics
Course 4 of 8
Statistics Foundations
Course 5 of 8
Data Analytics Methods for Marketing
Course 6 of 8
Marketing Analytics with Meta
Course 7 of 8
Meta Marketing Science Certification Exam
Course 8 of 8
Unilever Digital Marketing Analyst Professional Certificate
Skills you'll gain: Marketing Strategies, Marketing Automation, Digital Marketing Tools, Data Storytelling, Google Analytics, Marketing Analytics, Digital Marketing, Market Analysis, Social Media Campaigns, Marketing Effectiveness, Social Media Marketing, Campaign Planning, Web Analytics and SEO, Customer Insights, Digital Media Strategy, Campaign Management, Digital Advertising, Digital Analysis, Web Analytics, Search Engine Marketing
Rated 4.7 out of 5
(345 reviews)
Beginner
View details
Customer Understanding and Digital Marketing Channels
Course 1 of 4
Measurement and Analysis
Course 2 of 4
Campaign Performance Reporting, Visualization, & Improvement
Course 3 of 4
Advanced Tools for Digital Marketing Analytics
Course 4 of 4

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¹ Median salary, job opening, and degree data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (8/1/2025 - 8/1/2026)