Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

University of Michigan
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Brand Management, Personal Attributes, Personal Development, Self-Awareness, Storytelling, Value Propositions, Competitive Analysis, Emotional Intelligence, Concision, Creativity, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Amazon S3, Amazon Web Services, Cloud Hosting, Cloud Storage, Version Control, Encryption, Data Storage, Data Encryption Standard
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Target Audience, Advertising, Campaign Management, Advertising Campaigns, Communication Planning, Media Strategy, Marketing Communications, Social Media Campaigns, Key Performance Indicators (KPIs), Promotions and Campaigns, Public Relations, Communication Strategies, Marketing Effectiveness, Paid media, Marketing, Communication, Business Strategy, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Wireframing, Product Roadmaps, Customer experience strategy (CX), Agile Methodology, Agile Project Management, Persona Development, Prototyping, User Experience, User Story, Product Development, User Research, New Product Development, Product Strategy
Intermediate · Guided Project · Less Than 2 Hours

University of Virginia
Skills you'll gain: Employee Engagement, Team Management, Case Studies, Organizational Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Human Resources Management and Planning, Business Strategy, Organizational Leadership, Business Leadership, Planning, Innovation, Business Intelligence
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Generative AI, AI Product Strategy, Generative AI Agents, Data Integration, Business Solutions, Customer experience strategy (CX), Strategic Thinking, Data Strategy, Business Planning, Innovation, Performance Measurement, Business Analysis, Solution Design, Data Quality, Artificial Intelligence, Business Strategies, Business Transformation, Prompt Engineering, Business Process Management, Decision Making
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics
Intermediate · Specialization · 3 - 6 Months

The University of Chicago
Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Spreadsheet Software, Google Sheets, Microsoft Excel, Data Visualization, Excel Formulas, Data Presentation, Data Literacy, Data Entry, Data Analysis, Data Compilation
Beginner · Guided Project · Less Than 2 Hours

Tecnológico de Monterrey
Skills you'll gain: Business Strategy, Economics, Business Economics, Business Development, Entrepreneurship, Socioeconomics, Innovation, International Relations, Market Analysis, Law, Regulation, and Compliance, Finance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Modeling, Data Presentation, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Microsoft Azure, Data Manipulation, Data Transformation, Data Cleansing, Data Import/Export, Test Planning, Performance Tuning
Beginner · Course · 1 - 3 Months