Tecnológico de Monterrey
Diseñando una estrategia de negocios en América Latina
Tecnológico de Monterrey

Diseñando una estrategia de negocios en América Latina

This course is part of Hacer negocios en América Latina Specialization

Taught in Spanish

Juan Antonio Enciso González
Eduardo Saucedo de la Fuente

Instructors: Juan Antonio Enciso González

4,963 already enrolled

Course

Gain insight into a topic and learn the fundamentals

4.6

(65 reviews)

Beginner level
No prior experience required
17 hours (approximately)
Flexible schedule
Learn at your own pace

What you'll learn

  • Entenderá la realidad socioeconómica para hacer negocios en  América Latina.

  • Identificará y analizará las  diferentes estructuras de comercio e inversión de la región.

  • Diseñará estrategias de entrada proyectos de negocio e/o inversión.

  • Entender los diferentes modelos conceptuales de internacionalización y analizará las tendencias y modelos de negocio del futuro en la región.

Details to know

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Assessments

5 quizzes

Course

Gain insight into a topic and learn the fundamentals

4.6

(65 reviews)

Beginner level
No prior experience required
17 hours (approximately)
Flexible schedule
Learn at your own pace

See how employees at top companies are mastering in-demand skills

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Build your subject-matter expertise

This course is part of the Hacer negocios en América Latina Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate
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There are 4 modules in this course

A partir de este módulo, te brindamos la más cordial bienvenida a una idea general del conocimiento que debes de adquirir previamente a emprender un negocio en la región de América Latina. A lo largo de este módulo, conocerás algunas consideraciones o conceptos simples que debes tener en mente al momento de analizar y tomar la decisión de emprender tu proyecto.

What's included

7 videos10 readings2 quizzes

En este módulo analizaremos diversos temas relacionados con pobreza, desigualdad del ingreso, comercio internacional, inversión extranjera directa y el rol de China en Latinoamérica. Todos estos factores nos ayudarán a entender mejor la economía de Latinoamérica, lo cual es crucial para poder desarrollar más y mejores negocios en ella. Al finalizar el módulo, el alumno tendrá los recursos para entender de una mejor manera la situación económica de América Latina, lo cual le permitirá detectar áreas de oportunidad sobre diversos tipos de negocios que se podrían generar en la región.

What's included

4 videos5 readings2 quizzes

En este módulo vamos a entender la importancia de las instituciones, el marco institucional y la calidad institucional como un elemento importantísimo para la estrategia de entrada de comercio e inversión a una región o país de América Latina.

What's included

3 videos5 readings1 quiz

En este módulo se expondrán los elementos de una estrategia de internacionalización.

What's included

5 videos5 readings1 peer review

Instructors

Instructor ratings
4.9 (14 ratings)
Juan Antonio Enciso González
Tecnológico de Monterrey
1 Course4,963 learners

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4.6

65 reviews

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MA
5

Reviewed on Oct 7, 2020

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5

Reviewed on Aug 28, 2020

JJ
5

Reviewed on Aug 24, 2020

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