Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Customer Insights, Microsoft Copilot, Customer Analysis, Persona Development, Marketing Analytics, Marketing, Marketing Strategies, Report Writing, Search Engine Marketing, Generative AI Agents, Target Audience, Prompt Engineering, Search Engine Optimization, Social Media Marketing, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
Beginner · Guided Project · Less Than 2 Hours

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Digital Communications, Communication Systems, Electrical and Computer Engineering, Programming Principles, Electronics, Telecommunications, Advanced Mathematics, Algorithms, Linear Algebra, Mathematical Modeling, Applied Mathematics
Intermediate · Course · 1 - 4 Weeks

Stanford University
Skills you'll gain: Generative AI, Workforce Development, OpenAI, Employee Training, Socioeconomics, Digital Transformation, AI Product Strategy, Emerging Technologies, Artificial Intelligence, Responsible AI, Economics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Email Marketing, Content Creation, Graphic Design, Marketing Design, Marketing Communications, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Photo Editing, Instagram, Social Media Content, Social Media, Social Media Marketing, Content Creation, Marketing Design, Graphics Software, Video Editing, Graphical Tools, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, End User Training and Support, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies, Information Privacy
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Agile Methodology, Scrum (Software Development), System Programming, Embedded Software, Software Testing, Embedded Systems, Linux, Agile Software Development, Docker (Software), Git (Version Control System), Linux Commands, Linux Administration, Operating Systems, Shell Script, C++ (Programming Language), Debugging, File Systems, Internet Of Things, OS Process Management, Peripheral Devices
Intermediate · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months