Content strategy courses can help you learn audience analysis, content creation techniques, editorial planning, and performance measurement. You can build skills in optimizing content for different platforms, aligning messaging with brand goals, and using analytics to refine strategies. Many courses introduce tools like Google Analytics for tracking engagement, content management systems for organizing assets, and social media platforms for distribution, providing practical methods to implement your content strategies effectively.

Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
Michigan State University
Skills you'll gain: Photography, Photo Editing, Image Quality, Peer Review, Digital Publishing, Creativity, Information Privacy, Web Design and Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Strategic Planning, Growth Strategies, Strategic Thinking, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Business Planning, Operational Efficiency, Business Process Reengineering, Organizational Effectiveness, Operational Analysis, Corporate Sustainability, Competitive Analysis, Market Share, Portfolio Management
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Strategic Decision-Making, Corporate Strategy, Business Strategies, Business Strategy, Business Ethics, Organizational Strategy, Strategic Leadership, Business Planning, Growth Strategies, Environmental Social And Corporate Governance (ESG), Strategic Prioritization, Strategic Planning, Strategic Thinking, Management Information Systems, Stakeholder Management, Business Administration, Plan Execution, Operational Efficiency, Business, Business Process Reengineering
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design Software, Graphics Software, Graphic and Visual Design, Graphic Design, Content Creation, Social Media Marketing, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Market Share, Customer Analysis, Organizational Development, Talent Management, Strategic Decision-Making, Intellectual Property, Financial Analysis
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Editing, Prompt Engineering, Responsible AI, Writing, Content Creation, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Cultural Sensitivity
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: AI Product Strategy, Generative AI, Strategic Thinking, Business Strategy, Growth Strategies, Business Planning, Organizational Strategy, Customer experience strategy (CX), Technology Strategies, Strategic Planning, Value Propositions, Operational Efficiency, Case Studies
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Go To Market Strategy, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Business Transformation, Competitive Analysis, Agile Project Management, Trend Analysis, Case Studies, Strategic Leadership, Strategic Decision-Making
Intermediate · Course · 1 - 4 Weeks