• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Ppc Advertising

PPC Advertising Courses

PPC advertising courses can help you learn keyword research, ad copywriting, campaign optimization, and performance tracking. You can build skills in budget management, audience targeting, and A/B testing to refine your strategies. Many courses introduce tools like Google Ads and Bing Ads, along with analytics platforms, to help you implement effective campaigns and measure their success.

Popular PPC Advertising Courses and Certifications


  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Relations, Media Strategy, Video Production, Social Media Campaigns, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Media Planning, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    168 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Foundations of Neuroscience

    Skills you'll gain: Sensory Systems Analysis, Marketing Psychology, Influencing, Case Studies, Persuasive Communication, Advertising, Marketing Communications, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Behavioral Economics, Marketing, Psychology, Anatomy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    41 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

    Skills you'll gain: Brand Management, Campaign Management, Target Audience, Marketing Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    282 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    AI for Marketing

    Skills you'll gain: AI Personalization, Data-Driven Marketing, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Personalized Campaigns, Customer Analysis, Customer experience improvement, Customer Insights, Marketing Strategies, Contextual Advertising, Customer Engagement, Business Marketing, Customer Acquisition Management, Artificial Intelligence

    4.5
    Rating, 4.5 out of 5 stars
    ·
    84 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    The Hong Kong University of Science and Technology

    English for Effective Business Writing

    Skills you'll gain: Business Writing, Business Correspondence, Business Communication, Writing, Report Writing, Concision, Persuasive Communication, English Language, Grammar, Target Audience, Vocabulary

    4.5
    Rating, 4.5 out of 5 stars
    ·
    475 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    179 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Data-Driven Marketing, Customer Insights, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    202 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Arts and Culture Strategy

    Skills you'll gain: Risk Analysis, Risk Management, Organizational Structure, Risk Mitigation, Organizational Strategy, Culture Transformation, Strategic Leadership, Art History, Organizational Effectiveness, Drive Engagement, Target Market, Customer Analysis, Market Opportunities, Organizational Leadership, Strategic Communication, Stakeholder Communications, Liberal Arts, Performing Arts, Target Audience, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Marketing: Customer Needs and Wants

    Skills you'll gain: Value Propositions, Brand Management, Customer Analysis, Marketing, Branding, Brand Marketing, Marketing Strategies, Target Market, Strategic Marketing, Product Planning, Product Strategy, Strategic Communication, Brand Awareness, Marketing Strategy and Techniques, Digital Marketing, Communication Strategies, Brand Strategy, Marketing Planning, Marketing Management, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    491 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL for Data Science Capstone Project

    Skills you'll gain: Presentations, Data Presentation, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Descriptive Analytics, Statistical Analysis, Data Modeling, Database Design, Performance Metric, Business Metrics, Analytical Skills, Business Analytics, Text Mining, Data Science, Data Import/Export, Target Audience

    4.2
    Rating, 4.2 out of 5 stars
    ·
    260 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Earned Media, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Business Ethics, Content Performance Analysis, Writing, Branding, Strategic Decision-Making, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    782 reviews

    Beginner · Specialization · 3 - 6 Months

1…303132…101

In summary, here are 10 of our most popular ppc advertising courses

  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Foundations of Neuroscience: Johns Hopkins University
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories: IE Business School
  • AI for Marketing: Emory University
  • English for Effective Business Writing: The Hong Kong University of Science and Technology
  • Build your business brand using Canva: Coursera
  • Advanced Digital Marketing: University of Maryland, College Park
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Arts and Culture Strategy: University of Pennsylvania
  • Marketing: Customer Needs and Wants: IESE Business School

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok