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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Einführung in Marketing Design mit Canva

    Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Marketing Design, Social Media, Content Creation, Graphic Design, Brand Awareness, Color Theory, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting for Business Decision Making: Strategy Assessment and Control

    Skills you'll gain: Management Accounting, Performance Measurement, Organizational Strategy, Capacity Management, Cost Accounting, Performance Metric, Financial Accounting, Budget Management, Accounting, Strategic Decision-Making, Business Strategy, Financial Controls, Budgeting, Resource Allocation, Price Negotiation, Variance Analysis, Decision Making

    3.9
    Rating, 3.9 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UBITS

    Introducción al marketing con Google Ads

    Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Marketing, Marketing Effectiveness, Search Engine Marketing, Online Advertising, Campaign Management, Digital Marketing, Marketing Strategies, Keyword Research, Product Marketing, Target Audience

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Introduction to Decision Science for Marketing

    Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Retention, Predictive Analytics, Customer Insights, Data-Driven Decision-Making, Personalized Service, Marketing Strategies, Business Analytics, Customer Acquisition Management, Customer experience improvement, Loyalty Programs, Consumer Behaviour

    Beginner · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: Customer Analysis, AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Decisões de Marketing Baseadas em Dados

    Skills you'll gain: Marketing Analytics, Data-Driven Decision-Making, Marketing, Customer Analysis, Market Analysis, Marketing Strategies, Data Analysis, Time Series Analysis and Forecasting, Product Knowledge, Data Visualization Software, Cross Selling, Product Promotion, Python Programming, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Supervised Text Classification for Marketing Analytics

    Skills you'll gain: Supervised Learning, Deep Learning, Scikit Learn (Machine Learning Library), Machine Learning, Tensorflow, Text Mining, Predictive Modeling, Classification And Regression Tree (CART), Data Manipulation, Marketing Analytics, Python Programming, Feature Engineering, Google Cloud Platform, Data Processing, Artificial Neural Networks, Performance Metric

    Build toward a degree

    3.1
    Rating, 3.1 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Master AI for Digital Marketing & Content Creation

    Skills you'll gain: Prompt Engineering, Google Gemini, ChatGPT, Responsible AI, Content Creation, Digital Marketing, Marketing Strategies, Keyword Research, Generative AI, Search Engine Optimization, Digital Content, Social Media Content, Email Marketing, Artificial Intelligence, Copywriting, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Marketing e vendas B2B: Fechando novos negócios

    Skills you'll gain: Lead Generation, Business Marketing, B2B Sales, Customer Insights, Sales Management, Sales Process, Sales Strategy, Sales, Target Audience, Customer Success Management, Marketing, Inside Sales, Customer Relationship Building, Marketing Strategies, Marketing Communications, Marketing Management, Customer Relationship Management (CRM) Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    450 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Customer experience strategy (CX), Online Advertising, Email Automation, Marketing, E-Commerce

    4.9
    Rating, 4.9 out of 5 stars
    ·
    326 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    M

    Meta

    Introduction au Marketing des réseaux sociaux

    Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Target Market, Social Media Management, Marketing, Social Media Strategy, Instagram, Marketing Channel, Digital Media Strategy, Marketing Strategies, Facebook, Digital Marketing, Smart Goals, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera
  • Einführung in Marketing Design mit Canva: Coursera
  • Accounting for Business Decision Making: Strategy Assessment and Control: University of Illinois Urbana-Champaign
  • Introducción al marketing con Google Ads: UBITS
  • Introduction to Decision Science for Marketing: O.P. Jindal Global University
  • GenAI for Personalized Marketing at Scale: Coursera
  • Decisões de Marketing Baseadas em Dados: Fundação Instituto de Administração
  • Supervised Text Classification for Marketing Analytics: University of Colorado Boulder
  • Master AI for Digital Marketing & Content Creation: LearnKartS
  • Marketing e vendas B2B: Fechando novos negócios: Universidade de São Paulo

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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