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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


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    Starweaver

    Fundamentals of Credit Analysis

    Skills you'll gain: Credit Risk, Financial Statement Analysis, Financial Statements, Financial Analysis, Risk Analysis, Analysis, Balance Sheet, Loans, Financial Market, Business Valuation, Corporate Finance, Cash Flows

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Course · 1 - 4 Weeks

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    Starweaver

    Fundamentals of Business Analysis

    Skills you'll gain: Stakeholder Engagement, Business Analysis, Business Systems Analysis, Organizational Change, Stakeholder Communications, Requirements Analysis, Stakeholder Analysis, Change Management, Performance Analysis, Project Performance, Performance Measurement, Business Development, Process Improvement, Quality Management

    4.6
    Rating, 4.6 out of 5 stars
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    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Fundamentals of Accounting Capstone

    Skills you'll gain: Asset Management, Budgeting, Small Business Accounting, Expense Management, Accounting, Financial Analysis, Cost Accounting, Financial Accounting, Financial Reporting, Financial Statements, Financial Forecasting, Business Planning, Business Operations, Communication Strategies

    4.7
    Rating, 4.7 out of 5 stars
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    124 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Visualize Marketing Data with Looker Studio

    Skills you'll gain: Data Visualization Software, Marketing Analytics, Key Performance Indicators (KPIs), Performance Measurement, Data Storytelling, Business Reporting, Trend Analysis, Grafana, Dashboard, Tableau Software, Performance Reporting, Power BI, Time Series Analysis and Forecasting, Descriptive Analytics, Data Sharing, Data Integration, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Analyze Web Metrics for Marketing Mastery

    Skills you'll gain: Google Analytics, Web Analytics, Web Analytics and SEO, Marketing Analytics, Content Performance Analysis, Data-Driven Decision-Making, Analytics, Performance Reporting, Driving engagement, Key Performance Indicators (KPIs), Performance Metric, Customer Insights, AI Personalization, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

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    CVS Health

    Introduction to Customer Service

    Skills you'll gain: Active Listening, De-escalation Techniques, Customer Service, Empathy, Transaction Processing, Cash Register Operation, Customer Complaint Resolution, Retail Store Operations, Problem Solving, Time Management, Conflict Management, Root Cause Analysis, Non-Verbal Communication, Communication

    4.6
    Rating, 4.6 out of 5 stars
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    326 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of California, Irvine

    Mobile Marketing, Optimization Tactics, and Analytics

    Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics and SEO, Digital Marketing, Customer experience improvement, Performance Metric, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Sales

    4.5
    Rating, 4.5 out of 5 stars
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    54 reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Fundamentals of Azure Databricks

    Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, Data Integration, PySpark, Data Lakes, Jupyter, File Systems, Data Processing, Big Data, Cloud Storage, Cloud Computing Architecture

    4.2
    Rating, 4.2 out of 5 stars
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    27 reviews

    Beginner · Course · 1 - 3 Months

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    Unilever

    Customer Understanding and Digital Marketing Channels

    Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals, E-Commerce

    4.7
    Rating, 4.7 out of 5 stars
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    241 reviews

    Beginner · Course · 1 - 4 Weeks

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    The State University of New York

    Strategic Self-Marketing and Personal Branding

    Skills you'll gain: Marketing Communications, Promotional Strategies, Branding, Presentations, Strategic Marketing, Marketing Strategies, Brand Management, Marketing, LinkedIn, Self-Awareness, Peer Review, Professional Networking, Public Relations, Constructive Feedback

    4.4
    Rating, 4.4 out of 5 stars
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    232 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Arizona State University

    Fundamentals of Semiconductor Characterization

    Skills you'll gain: Semiconductors, Electronic Components, Materials science, Electrical Engineering, Electronics, Electronics Engineering, Estimation

    4.9
    Rating, 4.9 out of 5 stars
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    54 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Kennesaw State University

    AI for Marketing: SWOT Analysis

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, AI Enablement, Case Studies, Responsible AI, Analysis, Business Ethics, Ethical Standards And Conduct, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Fundamentals of Credit Analysis : Starweaver
  • Fundamentals of Business Analysis : Starweaver
  • Fundamentals of Accounting Capstone: University of Illinois Urbana-Champaign
  • Visualize Marketing Data with Looker Studio: Coursera
  • Analyze Web Metrics for Marketing Mastery: Coursera
  • Introduction to Customer Service: CVS Health
  • Mobile Marketing, Optimization Tactics, and Analytics: University of California, Irvine
  • Fundamentals of Azure Databricks: Packt
  • Customer Understanding and Digital Marketing Channels: Unilever
  • Strategic Self-Marketing and Personal Branding: The State University of New York

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