Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.
University of Toronto
Skills you'll gain: Programming Principles, Debugging, File I/O, Software Documentation, Python Programming, Computer Programming, Program Development, Integrated Development Environments, Algorithms, Data Structures, Development Environment
Beginner · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies
Mixed · Course · 3 - 6 Months

Amazon Web Services
Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Data Lakes, Amazon Web Services, Serverless Computing, Amazon DynamoDB, Amazon Elastic Compute Cloud, Amazon S3, Scalability, Event-Driven Programming, Cloud Computing, Cloud Infrastructure, Solution Architecture, Cloud Computing Architecture, Data Processing, Cloud Security, Data Management, Data Visualization Software, Cloud Storage, Software Architecture
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

University of Virginia
Skills you'll gain: Growth Strategies, Plan Execution, Business Strategy, Competitive Analysis, Strategic Thinking, Organizational Strategy, Mergers & Acquisitions, Business Ethics, Peer Review, Case Studies, Data-Driven Decision-Making, Business Development, Strategic Leadership, Strategic Decision-Making, Stakeholder Management, Corporate Strategy, Governance, Market Analysis, Business Research, Analysis
Beginner · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Big Data, Graph Theory, Network Model, Data Pipelines, Database Design, Data Management, Data Modeling, Supervised Learning, Data Infrastructure, Social Network Analysis, Data Presentation, Classification Algorithms, Data Preprocessing, Database Systems, Data Mining, Data Processing, MongoDB
Beginner · Specialization · 3 - 6 Months
University of California, Santa Cruz
Skills you'll gain: Programming Principles, Pseudocode
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales, Non-Verbal Communication, Sales Strategy, Microsoft Copilot, Generative AI Agents, Value Propositions, Customer Relationship Management, AI Enablement, Responsible AI
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Statistics, Data Analysis, Statistical Methods, Small Data, Data Wrangling, Data Transformation
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Game Design, Project Design, Social Impact, Drive Engagement, Design Thinking, Employee Engagement, Motivational Skills, Training and Development, Behavior Management, Customer Engagement, Psychology, Behavioral Economics, Marketing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON
Intermediate · Course · 1 - 4 Weeks