Integrated Marketing Communications courses can help you learn campaign strategy, audience segmentation, brand messaging, and channel integration. You can build skills in crafting compelling narratives, analyzing consumer behavior, and measuring campaign effectiveness. Many courses introduce tools like Google Analytics, Hootsuite, and Adobe Creative Suite, that support executing and evaluating marketing strategies across various platforms.

Coursera
Skills you'll gain: Content Performance Analysis, Web Analytics and SEO, Search Engine Optimization, Keyword Research, Web Analytics, Marketing Analytics, Digital Marketing, Web Content, Semantic Web, Content Management Systems
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Google Analytics, Web Analytics, Verification And Validation, Goal Setting, Web Analytics and SEO, Performance Metric, Transaction Processing, Data Validation, System Testing
Beginner · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Interpersonal Communications, Business Communication, Verbal Communication Skills, Communication, Internal Communications, Corporate Communications, Business Correspondence, Social Skills, Collaboration, Conflict Management, Non-Verbal Communication, Active Listening, Relationship Building, Organizational Structure, Mediation, Customer Relationship Building, Contract Negotiation, Organizational Development, Negotiation, Vendor Management
Mixed · Course · 1 - 3 Months

University of London
Skills you'll gain: Storytelling, Persuasive Communication, Empathy, Rapport Building, Strategic Communication, Emotional Intelligence, Communication Strategies, Personal Attributes, Verbal Communication Skills, Relationship Building, Interpersonal Communications, Target Audience, Workplace inclusivity, Non-Verbal Communication, Self-Awareness, Influencing, Communication, Public Speaking, Executive Presence, Active Listening
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Credit Risk, Mergers & Acquisitions, Peer Review, Fixed Asset, Accrual Accounting, Financial Statement Analysis, Revenue Recognition, Financial Analysis, Financial Statements, Investments, Corporate Finance, Financial Accounting, Finance, Accounting, Return On Investment, Financial Management, Business Valuation, Financial Modeling, Portfolio Management, Risk Management
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Risk Management Framework, Persuasive Communication, Storytelling, Influencing, Risk Management, Governance, Change Management, Organizational Change, Communication, Enterprise Risk Management (ERM), Business Risk Management, Conflict Management, Leadership, Business Transformation, Operational Risk, Negotiation, Verbal Communication Skills, Intercultural Competence, Stakeholder Management, Process Management
Beginner · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Business Writing, Editing, Business Correspondence, Proofreading, Concision, Business Communication, Report Writing, Writing, Global Marketing, Technical Writing, Communication, Grammar, Target Audience
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Performance Measurement, Brand Awareness, Digital Marketing, Strategic Marketing, Marketing Planning, Marketing Strategies, Marketing Analytics, AI Personalization, Campaign Management, Strategic Partnership, Competitive Intelligence, Brand Management, Customer Insights, AI Enablement, Promotions and Campaigns, Competitive Analysis, ChatGPT, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Case Law, Regulation and Legal Compliance, Packaging and Labeling, Case Studies, Asset Management, Law, Regulation, and Compliance, Marketing, Innovation, Strategic Thinking, Business Strategy, Business Valuation, Creativity, Legal Risk, Strategic Planning, Planning
Intermediate · Specialization · 3 - 6 Months