Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Vanderbilt University
Skills you'll gain: Data Storytelling, Prompt Engineering, Data Presentation, ChatGPT, Prompt Patterns, Data Synthesis, Microsoft Excel, LLM Application, Productivity, Infographics, OpenAI, Document Management, AI Enablement, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Visualization, Data Cleansing, Databases
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Data Governance, Presentations, Apache Spark, SQL, Distributed Computing, Data Quality, Descriptive Statistics, Data Lakes, Data Storytelling, Peer Review, Exploratory Data Analysis, Data Pipelines, JSON, Statistical Analysis, Data Modeling, Performance Metric, Data Warehousing, Data Analysis, Databases, Complex Problem Solving
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Kubernetes, Disaster Recovery, Google Cloud Platform, Site Reliability Engineering, Jenkins, Incident Management, Google App Engine, Business Continuity, Docker (Software), Cloud Infrastructure, Containerization, CI/CD, Identity and Access Management, Network Monitoring, System Monitoring, Big Data, Capacity Planning, Safety Culture, Continuous Improvement Process, Continuous Delivery
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Smart Goals, Marketing Effectiveness, Goal Setting, Marketing Planning, Marketing Strategies, Marketing Automation, Content Marketing, Key Performance Indicators (KPIs), Business Priorities, Performance Measurement, Data-Driven Decision-Making, Web Analytics, Accountability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Patterns, Large Language Modeling, LLM Application, Responsible AI, Vibe coding, Generative AI, ChatGPT, Agentic systems, Data Ethics, Software Development, DevSecOps, Natural Language Processing, AI Security, CI/CD, Retrieval-Augmented Generation, Software Engineering, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Context Management
Intermediate · Specialization · 1 - 3 Months

Meta
Skills you'll gain: Jest (JavaScript Testing Framework), React.js, Web Development Tools, JavaScript Frameworks, API Design, Unit Testing, UI Components, Front-End Web Development, Software Design Patterns, Javascript, Context Management
Intermediate · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Applied Machine Learning, Classification Algorithms, Model Evaluation, Regression Analysis, AI Personalization, Machine Learning, Unsupervised Learning, Predictive Modeling, Supervised Learning, Bayesian Statistics, Logistic Regression, Statistical Modeling, Deep Learning, Feature Engineering, Data Mining, Decision Tree Learning, Data Preprocessing, Statistical Machine Learning, Text Mining, Machine Learning Algorithms
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Data Storytelling, Process Mapping, Process Analysis, Business Analysis, Interactive Data Visualization, Business Process Improvement, Stakeholder Analysis, Process Optimization, Data Visualization, IBM Cognos Analytics, Requirements Management, Process Design, Systems Design, Systems Analysis, Communication Planning, Business Process Modeling, Information Technology, Release Management, Database Management, Agile Methodology
Beginner · Professional Certificate · 3 - 6 Months

Scrimba
Skills you'll gain: Prompt Engineering, Responsive Web Design, Node.JS, Command-Line Interface, Unit Testing, TypeScript, Web Content Accessibility Guidelines, SQL, Cascading Style Sheets (CSS), Ajax, React.js, HTML and CSS, User Interface and User Experience (UI/UX) Design, Mobile Development, JavaScript Frameworks, Hypertext Markup Language (HTML), Web Development, Generative AI, UI Components, Database Design
Beginner · Specialization · 3 - 6 Months

Logical Operations
Skills you'll gain: Microsoft Word, Microsoft Office, Proofreading, Microsoft 365, Business Writing, Document Management, Productivity Software, Editing, Microsoft Windows, Writing and Editing, Computer Literacy, Technical Documentation, Writing, Web Content, Report Writing, Business Communication, Productivity, Collaborative Software, Collaboration, Web Content Accessibility Guidelines
Mixed · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Persuasive Communication, Storytelling, Presentations, Data Visualization, Communication, Marketing Analytics, Business Priorities, Data-Driven Decision-Making, User Feedback, Google Analytics, Stakeholder Communications, Strategic Decision-Making, Constructive Feedback
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Responsive Web Design, Usability, HTML and CSS, Web Design, Multimedia, Web Design and Development, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Content Accessibility Guidelines, User Interface (UI), Email Marketing, Front-End Web Development, Adobe Creative Cloud, Web Development, Web Content, Web Development Tools, Hypertext Markup Language (HTML), Marketing, Content Management, File Management
Mixed · Course · 1 - 3 Months