• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Digital Analytics

Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.


Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Share Data Through the Art of Visualization

    Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Tableau Software, Presentations, Data Visualization Software, Dashboard, Data Analysis, Web Content Accessibility Guidelines, Stakeholder Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    NumPy & Pandas: Analyze & Manage Retail Data

    Skills you'll gain: Data Import/Export, NumPy, Pandas (Python Package), Pivot Tables And Charts, Business Reporting, Data Manipulation, Analytics, Data Processing, Management Reporting, Data Wrangling, Business Analytics, Data Cleansing, Data Analysis, Data Transformation, Statistical Analysis, Data Management, Descriptive Statistics, Linear Algebra

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Business Decision Making

    Skills you'll gain: Feature Engineering, Responsible AI, Strategic Decision-Making, Data-Driven Decision-Making, Data Ethics, Business Intelligence, Business Analytics, Natural Language Processing, LLM Application, Large Language Modeling, Artificial Intelligence, Predictive Analytics, Advanced Analytics, Data Governance, Predictive Modeling, Systems Integration, Business Strategy, Business Ethics, Workflow Management, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    No-Code Model Evaluation, Communication, and Business Impact

    Skills you'll gain: Responsible AI, Business Analytics, Dashboard, Data Ethics, Performance Analysis, Business Metrics, Business Communication, Regional Sales, Data-Driven Decision-Making, Technical Communication, Business Reporting, Key Performance Indicators (KPIs), Continuous Quality Improvement (CQI), Performance Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Data Presentation, Data Visualization, Visual Design, Advanced Analytics, Stakeholder Analysis, Interactive Data Visualization, Data Visualization Software, Design, Data Literacy, Exploratory Data Analysis, Proposal Development, Data Ethics, Data Analysis, Visualization (Computer Graphics), Pivot Tables And Charts, Data Mapping, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    K

    Khalifa University

    AI for Executives: AI for Customer Relationship Management

    Skills you'll gain: AI Personalization, Sales Enablement, Customer Data Management, Customer experience improvement, Predictive Analytics, AI Product Strategy, Customer Insights, Customer Engagement, Advanced Analytics, Large Language Modeling, Fraud detection, Self Service Technologies, Artificial Intelligence, Data Integration, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Generative AI Assistants

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Generative AI, Ideation, Verification And Validation, LLM Application, Productivity, OpenAI, AI Personalization, Responsible AI, Personalized Service, Large Language Modeling, Artificial Intelligence, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Expense Management, Creative Thinking, Productivity Software, Creative Problem-Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8.3K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Social Media Campaigns, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Regression & Logistic Models in Excel & Minitab

    Skills you'll gain: Data-Driven Decision-Making, Regression Analysis, Scatter Plots, Data Analysis, Predictive Analytics, Business Analytics, Predictive Modeling, Minitab, Advanced Analytics, Statistical Modeling, Statistical Methods, Statistical Analysis, Statistical Hypothesis Testing, Correlation Analysis, Microsoft Excel, Data Validation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Website Development Mastery

    Skills you'll gain: Web Analytics and SEO, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Web Design, Retail Management, Blogs, Order Management, Promotional Strategies, Content Management Systems, Web Design and Development, Web Development, Content Management, Web Content, Marketing Strategies, Web Frameworks, Web Development Tools

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Mining

    Skills you'll gain: Environmental Regulations, Environment and Resource Management, Data-Driven Decision-Making, Applied Machine Learning, Environment Health And Safety, Environment, Geospatial Information and Technology, Workforce Development, Predictive Modeling, Operations, Operations Management, Supervised Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

    4.7
    Rating, 4.7 out of 5 stars
    ·
    402 reviews

    Beginner · Specialization · 1 - 3 Months

Searches related to digital analytics

digital marketing analytics
digital marketing analytics in practice
digital marketing analytics in theory
data analytics for digital transformation
roi-driven digital marketing analytics
advanced tools for digital marketing analytics
digital transformation with data analytics projects
concepts, strategies, and analytics in performance marketing and digital advertising
1…666768…470

In summary, here are 10 of our most popular digital analytics courses

  • Share Data Through the Art of Visualization: Google
  • NumPy & Pandas: Analyze & Manage Retail Data: EDUCBA
  • AI for Executives: AI for Business Decision Making: Khalifa University
  • No-Code Model Evaluation, Communication, and Business Impact: LearnQuest
  • Data Visualization with Tableau: University of California, Davis
  • AI for Executives: AI for Customer Relationship Management: Khalifa University
  • Generative AI Assistants: Vanderbilt University
  • Measurement and Analysis: Unilever
  • Regression & Logistic Models in Excel & Minitab: EDUCBA
  • Website Development Mastery: LearnKartS

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok