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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      AI in Healthcare

      Skills you'll gain: Feature Engineering, Healthcare Ethics, Pharmaceuticals, Data Ethics, Clinical Research, Health Systems, Healthcare Industry Knowledge, Medical Records, Unstructured Data, Health Care, Health Informatics, Data Mining, Clinical Data Management, Statistical Machine Learning, Applied Machine Learning, Electronic Medical Record, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Artificial Intelligence, Health Technology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Harnessing LLMs: Strategy, Fine-Tuning & Evaluation

      Skills you'll gain: Prompt Engineering, Large Language Modeling, Generative AI, Application Deployment, Application Development, Technical Management, Data Ethics, Trend Analysis, Program Evaluation, Artificial Intelligence, Real Time Data, Applied Machine Learning, Analytics, OpenAI, Business Marketing, Programming Principles, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Python Programming

      3.9
      Rating, 3.9 out of 5 stars
      ·
      57 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      The fundamentals of hotel distribution

      Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Selling, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics and SEO, Competitive Analysis, Marketing Strategies, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Advertising and E-commerce on TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Performance Measurement, Web Analytics, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Performance Metric, Digital Advertising, Marketing Analytics, Marketing, Marketing Strategies, E-Commerce, Social Media Marketing, Campaign Management, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Advanced RAG with Vector Databases and Retrievers

      Skills you'll gain: User Interface (UI), Application Development, Large Language Modeling, Generative AI, Semantic Web, Query Languages, Artificial Intelligence, Performance Tuning, Data Processing, Database Management Systems, Natural Language Processing, Scalability

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      Indian School of Business

      A Life of Happiness and Fulfillment

      Skills you'll gain: Positivity, Resilience, Growth Mindedness, Psychology, Personal Development, Decision Making, Self-Awareness, Creativity, Emotional Intelligence, Mindfulness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Product Management Essentials

      Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, New Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Roadmaps, Product Strategy, Cross-Functional Team Leadership, Marketing, Market Opportunities, Product Design, Leadership, Agile Methodology, User Experience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      329 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Extended Reality for Everybody

      Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Usability Testing, Design Thinking, Prototyping, Unity Engine, User Experience Design, Interaction Design, Conceptual Design, Human Centered Design, Design, User Research, Application Development, Wireframing, Disabilities, Emerging Technologies, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      559 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentos de la publicidad en redes sociales

      Skills you'll gain: Paid media, Online Advertising, Social Media Campaigns, Marketing Materials, Digital Advertising, Advertising, Advertising Campaigns, Instagram, Social Media, Facebook, Content Creation, Social Media Marketing, General Data Protection Regulation (GDPR), Copywriting, Information Privacy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      204 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Secure Coding: SSDLC, OWASP & SonarQube Essentials

      Skills you'll gain: Open Web Application Security Project (OWASP), DevSecOps, Jenkins, Software Development Life Cycle, CI/CD, Application Security, Secure Coding, Continuous Integration, DevOps, Continuous Delivery, Vulnerability Assessments, Software Quality Assurance, Security Awareness, Docker (Software), Dependency Analysis, Compliance Management, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Market Research Methods and Data Analysis Certificate

      Skills you'll gain: Data Storytelling, Qualitative Research, Market Research, Quantitative Research, Data-Driven Decision-Making, Benchmarking, Data Presentation, Descriptive Statistics, Competitive Analysis, Analytical Skills, Data Literacy, Research Design, Market Dynamics, Data Analysis, Data Visualization Software, Statistics, Data Collection, Data Analysis Software, Microsoft Excel, R Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      85 reviews

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with Canva

      Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      216 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular search engine marketing courses

    • AI in Healthcare: Stanford University
    • Harnessing LLMs: Strategy, Fine-Tuning & Evaluation: Coursera Instructor Network
    • The fundamentals of hotel distribution: ESSEC Business School
    • Advertising and E-commerce on TikTok: Aptly
    • Advanced RAG with Vector Databases and Retrievers: IBM
    • A Life of Happiness and Fulfillment: Indian School of Business
    • Product Management Essentials: University of Maryland, College Park
    • Extended Reality for Everybody: University of Michigan
    • Fundamentos de la publicidad en redes sociales: Meta
    • Secure Coding: SSDLC, OWASP & SonarQube Essentials: Coursera Instructor Network

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