Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

University of California, Irvine
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Application Development, Web Content Accessibility Guidelines, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Pandas (Python Package), Pivot Tables And Charts, Data Manipulation, Time Series Analysis and Forecasting, Data Import/Export, Jupyter, Microsoft Excel, Data Transformation, Matplotlib, Data Analysis, NumPy, Data Cleansing
Mixed · Course · 1 - 4 Weeks

The State University of New York
Skills you'll gain: Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, Biomedical Technology, Data Processing, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Network Analysis, Unsupervised Learning
Advanced · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Social Network Analysis, Network Analysis, Data Wrangling, Natural Language Processing, Web Scraping, Social Sciences, Data Ethics, Databases, Artificial Intelligence, Research, Simulations, Big Data, Systems Thinking, Trend Analysis, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Research Methodologies, Machine Learning, Data Collection, Agentic systems
Beginner · Specialization · 3 - 6 Months

Scrimba
Skills you'll gain: Responsive Web Design, HTML and CSS, Hypertext Markup Language (HTML), Typography, Cascading Style Sheets (CSS), Web Design, Web Development Tools, Browser Compatibility, Application Deployment, Front-End Web Development, Web Design and Development, Web Development, Animations, Software Development Tools, UI Components, User Interface and User Experience (UI/UX) Design, Usability, Javascript, Maintainability, Interactive Design
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Human Machine Interfaces, Internet Of Things, Communication Systems, System Configuration, Remote Access Systems, Automation, Web Servers, Scripting, System Monitoring, Systems Integration, Program Development, Algorithms, Data Structures, Debugging
Advanced · Course · 3 - 6 Months

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, Responsible AI, Web Services, Business Reporting, Data Ethics, Artificial Intelligence, Application Programming Interface (API), Artificial Intelligence and Machine Learning (AI/ML), Security Controls, Customer Data Management, Analytics, Restful API, Sales Process, Data Security
Advanced · Specialization · 1 - 4 Weeks

Skills you'll gain: AWS Identity and Access Management (IAM), Amazon Web Services, Identity and Access Management, Amazon Elastic Compute Cloud, Cloud Computing Architecture, Cloud Computing, Virtual Local Area Network (VLAN), Network Security, Network Architecture, Cloud Infrastructure, Authentications, Virtual Private Networks (VPN), Multi-Factor Authentication, Cloud Security, Network Administration, Load Balancing, Amazon CloudWatch, Containerization, Scalability
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Jupyter, Computer Programming Tools, Data Visualization Software, Data Science, GitHub, R (Software), Big Data, R Programming, Statistical Programming, Machine Learning, Cloud Computing, Git (Version Control System), IBM Cloud, Development Environment, Other Programming Languages, Version Control, Query Languages, Python Programming, Open Source Technology
Beginner · Course · 1 - 3 Months

Skills you'll gain: Apple Xcode, iOS Development, Apple iOS, Swift Programming, Mobile Development, User Interface (UI), Programming Principles, UI Components, Responsive Web Design, Development Environment, Animations, Debugging
Beginner · Course · 1 - 3 Months

Red Hat
Skills you'll gain: Object Oriented Programming (OOP), JSON, Python Programming, Debugging, Data Structures, Red Hat Enterprise Linux, Programming Principles, Scripting, Integrated Development Environments, Development Environment, Text Mining, File Management, Software Installation
Intermediate · Course · 3 - 6 Months