Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Duke University
Skills you'll gain: File I/O, Java Programming, Object Oriented Programming (OOP), Data Structures, Java, Cryptography, Software Engineering, Computer Programming, Algorithms, Encryption, Program Development, Web Analytics and SEO, Web Servers, Debugging
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Financial Data, Data Analysis, Package and Software Management, R Programming, R (Software), Statistical Analysis, Expense Management, Financial Analysis, Tidyverse (R Package), Data Manipulation, Statistical Visualization, Data Import/Export
Intermediate · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Tableau Software, Data Analysis, Data Visualization Software, Data Presentation, Dashboard, Trend Analysis, Data Visualization, Interactive Data Visualization, Microsoft Excel, Time Series Analysis and Forecasting, Data Storytelling, Data Transformation, Advanced Analytics, Predictive Analytics, Statistical Analysis, Forecasting, Microsoft PowerPoint, Microsoft Office, Productivity Software, Data Management
Mixed · Course · 1 - 3 Months

Skills you'll gain: Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Deep Learning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Customer Engagement, Customer experience improvement, Customer Relationship Management (CRM) Software, Customer Retention, Selling Techniques, Customer Relationship Management, Sales Process, Sales Presentations, Verbal Communication Skills, Sales Prospecting, Microsoft Copilot, Sales Enablement, Calendar Management, Sales Strategy, Business Process Automation, Data Ethics, General Sales Practices
Advanced · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Data Processing, Data Cleansing, Data Visualization, Data Analysis, Data Modeling, Python Programming, Data Visualization Software, Exploratory Data Analysis, Web Scraping, Algorithms
Beginner · Course · 1 - 3 Months

Skills you'll gain: Responsive Web Design, Cascading Style Sheets (CSS), HTML and CSS, Bootstrap (Front-End Framework), Debugging, UI Components, Front-End Web Development, Semantic Web, Hypertext Markup Language (HTML), Browser Compatibility, Web Content Accessibility Guidelines, Web Analytics and SEO, User Interface (UI), Development Testing, Data Validation, Javascript, Animations
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Competitive Intelligence, Keyword Research, Performance Analysis, Market Intelligence, Market Analysis, Auditing, Gap Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Microsoft 365, Data Analysis, Business Mathematics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Database Administration, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Relational Databases, Cloud Storage, MySQL, Data Store, SQL, Database Management, Data Storage, Data Lakes
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Test Automation, Test Execution Engine, System Testing, Software Testing, Regression Testing, Test Case, CI/CD, Integration Testing, Maintainability, Automation, Test Data, Quality Assurance, Scalability, SAP Applications
Advanced · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Visualization, Data Visualization Software, Histogram, Statistics, Jupyter, Matplotlib, Probability & Statistics, Data Analysis, Box Plots, Exploratory Data Analysis, Statistical Analysis, Statistical Inference, Data Manipulation, Python Programming, Data Management
Beginner · Course · 1 - 4 Weeks