Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Kennesaw State University
Skills you'll gain: Six Sigma Methodology, Lean Methodologies, Quality Improvement, Process Improvement, Quality Management, Team Management, Team Building, Lean Manufacturing, Continuous Improvement Process, Business Process, Production Process, Root Cause Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

28DIGITAL
Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Technology Roadmaps, Market Opportunities, Innovation, Sales Process, Technology Strategies, Market Analysis, Target Market, Marketing, Business Strategy, Forecasting, Ideation, Marketing Strategies, Strategic Planning, Business Strategies
Intermediate · Specialization · 3 - 6 Months

Universidade de São Paulo
Skills you'll gain: Intellectual Property, Labor Law, Business Modeling, Tax Planning, Regulation and Legal Compliance, Business Valuation, Labor Compliance, Law, Regulation, and Compliance, Entrepreneurial Finance, Mergers & Acquisitions, Entrepreneurship, Corporate Tax, Business Management, Financial Modeling, Compliance Management, Financial Analysis, New Business Development, Investments, Growth Strategies, Tax Laws
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Systems Thinking, Accounting, Data Storytelling, Financial Management, Customer Insights, Dashboard, Business Ethics, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Financial Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Macquarie University
Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles
Advanced · Guided Project · Less Than 2 Hours
University of Colorado Boulder
Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Social Media Strategy, Social Media Marketing, Instagram, Campaign Management, Advertising, Facebook, Digital Advertising, Paid media, Content Performance Analysis, Target Audience, Customer Engagement, Budget Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Multimedia, Data Visualization, Marketing Design, Interactive Design, Data Sharing, Presentations, Design, Color Theory, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Merchandising, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Retail Management, Retail Sales, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Analysis, Design
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management
Beginner · Professional Certificate · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, Responsive Web Design, Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Language, Graphic and Visual Design, HTML and CSS, Typography, Peer Review
Intermediate · Course · 1 - 3 Months