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Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    524 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Introduction to Finance: The Basics

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Financial Acumen, Finance, Cash Flows, Balance Sheet, Income Statement, Investment Management, Return On Investment, Corporate Finance, Financial Management, Organizational Structure, Business, Business Management, Leadership and Management

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    535 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services

    4.8
    Rating, 4.8 out of 5 stars
    ·
    413 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Project Management

    Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Introduction to Data Engineering

    Skills you'll gain: Data Pipelines, Data Architecture, Requirements Analysis, Amazon Web Services, Data Warehousing, Data Modeling, Product Requirements, Database Design, System Requirements, Performance Tuning, Security Controls, Cloud Computing, Data Transformation, Scalability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    476 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Introduction to Microsoft Dynamics 365

    Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    82 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Amazon Web Services

    Getting Started with Data Analytics on AWS

    Skills you'll gain: Descriptive Analytics, Analytics, Data Analysis, Dashboard, Advanced Analytics, Data-Driven Decision-Making, Data Visualization, Amazon Web Services, Big Data, Analytical Skills, Cloud Services, Cloud Computing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    913 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    English for Media Literacy

    Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar

    4.9
    Rating, 4.9 out of 5 stars
    ·
    2.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Introduction to Financial Engineering and Risk Management

    Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Mathematical Modeling, Applied Mathematics, Capital Markets, Futures Exchange, Equities, Financial Modeling, Probability, Risk Management, Portfolio Management, Probability Distribution, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
    ·
    310 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Applications in Engineering Mechanics

    Skills you'll gain: Structural Analysis, Structural Engineering, Engineering Analysis, Mechanical Engineering, Mechanics, Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Analyst Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Data Analysis, Interviewing Skills, Business Writing, Verbal Communication Skills, Job Analysis, Presentations, Recruitment, Relationship Building, Market Research, Analytical Skills, Portfolio Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    758 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing fundamentals courses

  • Strategic Sales Management: Fundação Instituto de Administração
  • Introduction to Finance: The Basics: University of Illinois Urbana-Champaign
  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Introduction to Project Management: Coursera
  • Introduction to Data Engineering: DeepLearning.AI
  • Analysis of Business Problems: IESE Business School
  • Introduction to Microsoft Dynamics 365: Microsoft
  • Getting Started with Data Analytics on AWS: Amazon Web Services
  • English for Media Literacy: University of Pennsylvania
  • Introduction to Financial Engineering and Risk Management: Columbia University

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