Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Analysis, Financial Acumen, Finance, Cash Flows, Balance Sheet, Income Statement, Investment Management, Return On Investment, Corporate Finance, Financial Management, Organizational Structure, Business, Business Management, Leadership and Management
Build toward a degree
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Timelines, Project Documentation, Team Management, Stakeholder Management, Project Management, Project Management Software, Project Schedules, Project Scoping, Work Breakdown Structure, Project Planning
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Data Pipelines, Data Architecture, Requirements Analysis, Amazon Web Services, Data Warehousing, Data Modeling, Product Requirements, Database Design, System Requirements, Performance Tuning, Security Controls, Cloud Computing, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
Beginner · Course · 1 - 3 Months

Amazon Web Services
Skills you'll gain: Descriptive Analytics, Analytics, Data Analysis, Dashboard, Advanced Analytics, Data-Driven Decision-Making, Data Visualization, Amazon Web Services, Big Data, Analytical Skills, Cloud Services, Cloud Computing
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Advertising, Media and Communications, Vocabulary, Literacy, Learning Strategies, Online Advertising, Journalism, Cultural Diversity, English Language, Facebook, Grammar
Mixed · Course · 1 - 3 Months

Columbia University
Skills you'll gain: Financial Market, Securities (Finance), Derivatives, Mathematical Modeling, Applied Mathematics, Capital Markets, Futures Exchange, Equities, Financial Modeling, Probability, Risk Management, Portfolio Management, Probability Distribution, Cash Flows
Intermediate · Course · 1 - 3 Months

Georgia Institute of Technology
Skills you'll gain: Structural Analysis, Structural Engineering, Engineering Analysis, Mechanical Engineering, Mechanics, Engineering
Mixed · Course · 1 - 3 Months

Skills you'll gain: Professional Networking, Data Analysis, Interviewing Skills, Business Writing, Verbal Communication Skills, Job Analysis, Presentations, Recruitment, Relationship Building, Market Research, Analytical Skills, Portfolio Management
Beginner · Course · 1 - 4 Weeks