About this Course
2,659 recent views

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 5 weeks of study, 0.5-1.5 hours/week...

English

Subtitles: English

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 12 hours to complete

Suggested: 5 weeks of study, 0.5-1.5 hours/week...

English

Subtitles: English

Syllabus - What you will learn from this course

Week
1
4 hours to complete

Course Overview and Week 1-Analysis of Business Problems: Capstone

12 videos (Total 53 min), 3 readings, 1 quiz
12 videos
What is Gas Gas? Company Promo Video3m
1. Week 1 Intro1m
2. The Role of the Manager3m
3. Structured vs. Unstructured Problems7m
4. Finding Solutions to Unstructured Problems7m
5. Introducing Six Steps to Solving Problems7m
6. Criteria and Alternatives6m
7. From Analysis to Action4m
8. Hamlet & Othello3m
9. What’s Next2m
Interview with Ramon Puente5m
3 readings
Course Overview & Syllabus5m
Required Reading: IESE's Six-Step Process10m
Required Reading: GAS GAS Case1h 30m
Week
2
1 hour to complete

Week 2: GAS GAS Marketing Problem

4 videos (Total 14 min), 1 reading, 1 quiz
4 videos
2. Consumer Considerations and Branding3m
3. Pricing and Channel Considerations3m
Interview with Ramon Puente: The Marketing Problem5m
1 reading
About Week 2: GAS GAS Marketing Problem2m
Week
3
1 hour to complete

Week 3: GAS GAS Finance Problem

5 videos (Total 19 min), 1 reading, 1 quiz
5 videos
2. Understand GAS GAS5m
3. The Financial Effect of Partnering with KTM4m
4. Integrate Finance in Strategy4m
Interview with Ramon Puente: The Finance Problem2m
1 reading
About Week 3: GAS GAS Finance Problem2m
Week
4
2 hours to complete

Week 4: GAS GAS Organizational Behavior Problem

5 videos (Total 30 min), 1 reading, 1 quiz
5 videos
2. Degree of Teamness on Board5m
3. GAS GAS Employees7m
4. Week 4 Recap2m
Interview with Ramon Puente: The Managing People Problem6m
1 reading
About Week 4: GAS GAS Organizational Behavior Problem2m

Instructor

Avatar

Carlos García Pont

Professor
Marketing Department

About IESE Business School

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

About the Foundations of Management Specialization

Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company. This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career....
Foundations of Management

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.