About this Course

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Learner Career Outcomes

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Approx. 9 hours to complete
English

Instructor

Learner Career Outcomes

25%

got a tangible career benefit from this course

50%

got a pay increase or promotion
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Approx. 9 hours to complete
English

Offered by

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IESE Business School

Syllabus - What you will learn from this course

Week
1

Week 1

4 hours to complete

Course Overview and Week 1-Analysis of Business Problems: Capstone

4 hours to complete
12 videos (Total 53 min), 3 readings, 1 quiz
12 videos
What is Gas Gas? Company Promo Video3m
1. Week 1 Intro1m
2. The Role of the Manager3m
3. Structured vs. Unstructured Problems7m
4. Finding Solutions to Unstructured Problems7m
5. Introducing Six Steps to Solving Problems7m
6. Criteria and Alternatives6m
7. From Analysis to Action4m
8. Hamlet & Othello3m
9. What’s Next2m
Interview with Ramon Puente5m
3 readings
Course Overview & Syllabus5m
Required Reading: IESE's Six-Step Process10m
Required Reading: GAS GAS Case1h 30m
Week
2

Week 2

1 hour to complete

Week 2: GAS GAS Marketing Problem

1 hour to complete
4 videos (Total 14 min), 1 reading, 1 quiz
4 videos
2. Consumer Considerations and Branding3m
3. Pricing and Channel Considerations3m
Interview with Ramon Puente: The Marketing Problem5m
1 reading
About Week 2: GAS GAS Marketing Problem2m
Week
3

Week 3

1 hour to complete

Week 3: GAS GAS Finance Problem

1 hour to complete
5 videos (Total 19 min), 1 reading, 1 quiz
5 videos
2. Understand GAS GAS5m
3. The Financial Effect of Partnering with KTM4m
4. Integrate Finance in Strategy4m
Interview with Ramon Puente: The Finance Problem2m
1 reading
About Week 3: GAS GAS Finance Problem2m
Week
4

Week 4

2 hours to complete

Week 4: GAS GAS Organizational Behavior Problem

2 hours to complete
5 videos (Total 30 min), 1 reading, 1 quiz
5 videos
2. Degree of Teamness on Board5m
3. GAS GAS Employees7m
4. Week 4 Recap2m
Interview with Ramon Puente: The Managing People Problem6m
1 reading
About Week 4: GAS GAS Organizational Behavior Problem2m

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About the Foundations of Management Specialization

Foundations of Management

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