本課程是為非資料科學專業者設計的大數據領域入門課程,偏商管應用,非資訊技術教學。透過修習本課程,學員將能對資料科學商管領域的範疇與分類建立基本的觀念,並且瞭解其在商管領域的各種應用。在學的學生可藉此為職涯做準備,在職的社會人士則可拓展自己對資料科學的想像,進一步思考在自身工作場域應用資料科學的可能性。
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大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)
National Taiwan UniversityAbout this Course
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Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 17 hours to complete
Chinese (Traditional)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Coursera Labs
Includes hands on learning projects.
Learn more about Coursera Labs Beginner Level
Approx. 17 hours to complete
Chinese (Traditional)
Offered by
Syllabus - What you will learn from this course
2 hours to complete
課程簡介
2 hours to complete
7 videos (Total 68 min), 6 readings
3 hours to complete
數據分析在金融及財務上的應用
3 hours to complete
14 videos (Total 71 min), 5 readings, 2 quizzes
3 hours to complete
數據分析在行銷與零售上的應用
3 hours to complete
17 videos (Total 72 min), 2 readings, 2 quizzes
3 hours to complete
社群媒體之輿情分析
3 hours to complete
15 videos (Total 97 min), 2 readings, 2 quizzes
Reviews
- 5 stars79.17%
- 4 stars15.45%
- 3 stars3.78%
- 2 stars0.94%
- 1 star0.63%
TOP REVIEWS FROM 大數據分析:商業應用與策略管理 (BIG DATA ANALYTICS: BUSINESS APPLICATIONS AND STRATEGIC DECISIONS)
by LCJun 15, 2019
身為資深的行銷人員,這堂課讓我對大數據於商業應用及策略管理建立基礎的概念,更能掌握從個人的背景或擁有的資源,有效評估並朝有興趣的領域精進。
by FCAug 14, 2021
Very good. first datascient course which cross the datascient and apllication domain. learning much.
by CYApr 25, 2020
Excellent courses! Both explore practical applications and theoretical insights.
by GLOct 17, 2018
我真的很喜歡這一系列課程,希望未來還有更多的系列課程,既可以學習主流趨勢知識又可以學習商管行銷知識。
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