Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of California, Irvine
Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary
Mixed · Course · 1 - 4 Weeks

École Polytechnique Fédérale de Lausanne
Skills you'll gain: Digital Communications, Electrical and Computer Engineering, Communication Systems, Electronic Systems, Electronics Engineering, Telecommunications, Linear Algebra, Calculus, Applied Mathematics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Content Management Systems, Scheduling, Content Creation, Global Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Microsoft
Skills you'll gain: Front-End Web Development, Debugging, Programming Principles, Computational Thinking, GitHub, Pseudocode, Version Control, Git (Version Control System), Integrated Development Environments, Microsoft Copilot, Algorithms, Program Development, Computer Programming, Web Development, C# (Programming Language), Software Engineering, Data Structures
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Market Research, Data-Driven Decision-Making, Consumer Behaviour, Marketing Psychology, Market Analysis, Marketing Planning, Behavioral Economics, Target Market, Customer Insights, Strategic Marketing, Marketing Strategies, Technology Strategies, Product Lifecycle Management, Business-To-Consumer, B2B Sales, Digital Marketing
Build toward a degree
Beginner · Course · 1 - 3 Months

Arizona State University
Skills you'll gain: Stress Management, Time Management, Organizational Skills, Personal Development, Emotional Intelligence, Self-Awareness, Prioritization, Productivity
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Generative AI Agents, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting
Intermediate · Specialization · 1 - 3 Months

Illinois Tech
Skills you'll gain: Virtualization, Cloud-Native Computing, Network Security, Cloud Computing, Amazon Web Services, Infrastructure as Code (IaC), Cloud Computing Architecture, Virtual Machines, Network Troubleshooting, Cloud Storage, Hyper-V, Software-Defined Networking, Cloud Infrastructure, VMware ESX Servers, Network Monitoring, Threat Modeling, TCP/IP, Data Centers, Data Storage, Cloud Security
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Customer Communications Management, Business Correspondence, Drive Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Product Development, New Product Development, Product Management, Sustainable Business, Product Lifecycle Management, Marketing, Sustainable Design, Marketing Strategies, Financial Analysis, Target Market, Business Metrics, Presentations
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Data Governance, Data Security, Cybersecurity, Data Management, Data Ethics, Cyber Governance, Security Controls, Cyber Risk, Data Access, Encryption, Risk Management Framework
Intermediate · Course · 1 - 4 Weeks