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  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.


Popular Marketing Automation Courses and Certifications


  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Estratégico

    Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing Science e Estratégia de Marketing

    Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Management, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    L'analyse marketing

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Marketing, Customer Analysis, Brand Management, Web Analytics, Analytics, Regression Analysis, Return On Investment, Consumer Behaviour, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Social Media Marketing

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Content Creation, Facebook, Social Media, Social Media Marketing, Target Audience, Social Media Content, Online Advertising, Performance marketing, Advertising, Pinterest, Advertising Campaigns, Social Media Strategy, Paid media, Instagram, Branding, Social Media Management, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Worksoft Certify for Test Automation (Beginner)

    Skills you'll gain: Test Automation, Test Data, Test Tools, Maintainability, Test Case, Business Process Automation, Test Execution Engine, Enterprise Application Management, Automation, Case Studies, Business Reporting, User Acceptance Testing (UAT), No-Code Development, Business Process, SAP Applications, Process Validation, Scalability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Foundations of marketing analytics

    Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Business Analytics, Customer Insights, R Programming, Data-Driven Decision-Making, Data Analysis Software, Target Market, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    GenAI for Business Process Automation

    Skills you'll gain: Prompt Engineering, Business Workflow Analysis, Business Process Automation, AI Workflows, Agentic Workflows, Generative AI Agents, AI Orchestration, Automation, Model Deployment, Robotic Process Automation, AI Enablement, Performance Measurement, Generative AI, Tool Calling, No-Code Development, Responsible AI, LLM Application, Process Optimization, MLOps (Machine Learning Operations), System Monitoring

    4.7
    Rating, 4.7 out of 5 stars
    ·
    10 reviews

    Intermediate · Specialization · 3 - 6 Months

  • A

    Amazon Web Services

    Automation in the AWS Cloud

    Skills you'll gain: Infrastructure as Code (IaC), AWS CloudFormation, Scripting, Bash (Scripting Language), Amazon Web Services, Command-Line Interface, Configuration Management, Amazon Elastic Compute Cloud, Automation, Shell Script, Continuous Monitoring, Cloud Management, Continuous Integration, Patch Management, Software Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    79 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Automation and Modern Testing Tools

    Skills you'll gain: Test Automation, Performance Testing, Software Testing, API Testing, Test Script Development, Security Testing, Test Tools, CI/CD, Regression Testing, JUnit, Selenium (Software), Scalability, Automation, Test Case, Application Programming Interface (API), Application Security

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Microsoft Excel, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Consumer Behaviour, Statistical Analysis, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    290 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    CCNA: Network Security, Automation, and Troubleshooting

    Skills you'll gain: Network Troubleshooting, Network Security, Network Administration, Remote Access Systems, Software-Defined Networking, Computer Networking, IT Automation, Virtual Private Networks (VPN), Infrastructure Security, Wireless Networks, General Networking, Network Architecture, Virtual Local Area Network (VLAN), Network Protocols, Hardware Troubleshooting, Network Switches, TCP/IP, Automation

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing automation courses

  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Marketing Estratégico: Fundação Instituto de Administração
  • Marketing Science e Estratégia de Marketing: Fundação Instituto de Administração
  • L'analyse marketing: University of Virginia
  • Social Media Marketing: LearnKartS
  • Worksoft Certify for Test Automation (Beginner): Coursera
  • Foundations of marketing analytics: ESSEC Business School
  • GenAI for Business Process Automation: SkillUp
  • Automation in the AWS Cloud: Amazon Web Services
  • Automation and Modern Testing Tools: Board Infinity

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