Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Copywriting, Search Engine Optimization, Web Analytics and SEO, Target Audience, Content Creation, Writing and Editing, Web Content, Productivity Software, Brand Awareness, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Report Writing, Digital Transformation, AI Personalization, Automation, Generative AI, Business Reporting, Business Process Automation, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: PySpark, Matplotlib, Apache Spark, Big Data, Data Processing, Distributed Computing, Data Management, Data Visualization, Data Analysis, Data Manipulation, Data Cleansing, Query Languages, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Wrangling, Data Quality, Data Transformation, Data Integrity, Data Validation, Excel Formulas, Data Analysis
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Excel Macros, Microsoft Excel, Data Analysis Expressions (DAX), Excel Formulas, Visual Basic (Programming Language), Productivity Software, Data Transformation, Debugging, Spreadsheet Software, Data Cleansing, Automation, Strategic Decision-Making, Programming Principles
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Machine Learning Algorithms, Unsupervised Learning, Scikit Learn (Machine Learning Library), Machine Learning, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Supervised Learning, Predictive Modeling, Python Programming, Regression Analysis, Feature Engineering, Jupyter, Pandas (Python Package), Natural Language Processing, Statistical Analysis, Performance Metric
Build toward a degree
Intermediate · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Growth Strategies, Marketing Communications, Sustainable Development, Business Planning, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Social Sciences, Entrepreneurship, Program Evaluation, Innovation, Franchising
Beginner · Course · 1 - 3 Months

Splunk Inc.
Skills you'll gain: Splunk, Data Transformation, Data Manipulation, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Data Synthesis, Time Series Analysis and Forecasting, Real Time Data, Data Analysis, Big Data, Data Science, Business Analytics, Data Visualization
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Visualization, Data Presentation, Data Visualization Software, Dashboard, Looker (Software), Data Modeling, Data Access, Business Analytics, UI/UX Strategy, Data Analysis, Data Governance, Performance Tuning, Cloud Services, Self Service Technologies, Version Control
Beginner · Course · 1 - 3 Months
Johns Hopkins University
Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Statistical Modeling, Case Studies, Predictive Modeling, Decision Support Systems, Vulnerability
Beginner · Course · 1 - 4 Weeks

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Financial Market, Business Ethics, Sustainable Business, Portfolio Management, Accountability, Artificial Intelligence, Machine Learning, Natural Language Processing
Beginner · Course · 1 - 3 Months